No matter how far the technology has moved and how many new inventions are done on the entertainment field, radios are still very popular. Many people prefer to listen to the radio while driving a car as they get informed about their local city and know what's happening around them. This is the main reason why broadcast media have become so important, as it has the potential to reach a larger specified audience than formerly proposed.
Radio advertising still has a place in modern marketing strategies. Many businesses rely on radio for entertainment and information, making it a great medium to gain customers.