Media buying is the course of strategically selecting different platforms, spaces and time spots to deliver the message of the brand/product to the correct target audience in order to increase conversion rate, sales, and brand recognition.
For media buying, these following steps are used.

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Pre-launching

01
The Pre-launching step is the most time consuming step in media buying as it requires in-depth research, analysis and planning. In this step, the media buyer proposes different platforms and strategies that best meet the advertisers purpose to guarantee their reach to the targeted audience.

Campaign Launch

2
In this step, it is at most important to monitor the performance of the campaign and how the context of it are delivered. With the analysis of its performance the media buyer can make further decisions in improving the campaign.

Post-launch Observations

3
At the post-campaign stage, an overall observation is done on the performance of the campaign, the good and the bad, the return on investment, customer commitment and much more that would help tailor a better campaign in the future.

MEDIAPARTNERS

MBC USA

MBC USA

MBC USA is the most watched Arabic tv channel in USA, it broadcasts top rank TV programs and soap operas such as Arabs got talent, Warda Min Al Madi, Al-Souf, Rasayel and much more!

Al Arabiya USA

Al Arabiya USA

Al Arabiya is the most popular Arabic news channel in the USA, with their hand on coverage of major events the provide the latest news on the middle east and the world. Al Arabia arabic has gained a reputation for its fair and sober reporting of the news.

US Armenia TV

US Armenia TV

Is the most watched Armenian TV in the United States as it has a dominant share in the Armenian-American community. It has also become a reliable source of news and entertainment for Armenians inside the US.

KIRN 670 AM Radio

KIRN 670 AM Radio

KIRN 670 AM Radio is the #1 Persian news and talk show radio, it has over 1 million monthly listener sessions. This local radio station has been serving the Persian community since 1999. Covering Southern Californian areas such as Los Angeles, Orange County & San Diego.

MTV Lebanon USA/ MTV LB

MTV Lebanon USA/ MTV LB

MTV Lebanon USA is a Lebanese TV channel that caters tailored programs to the Arab’s in the United Stated with a blend of Arabic & Western content mainly focusing on reflecting their hopes and values. It can also be viewed on MTV Lebanon live on their website. MTV Lebanon shows consist of the Lebanese version of Dancing with the Stars (Raqs el Noujoum), Al Hayba etc.

MBC Drama

MBC Drama

MBC Drama is known for the opportunities it has created for directors and artists in the Arab countries to expose their talent to MBC viewers. This channel is also very popular for its top-rated arabic soap operas.

Radio Javan Platforms

Radio Javan Platforms

Radio Javan is the No.1 Ranked Music Platform among Iranians worldwide. Audience connects to Radio Javan through different platforms which are :

  • RJTV
  • Radio
  • Mobile App
  • Smart TV apps
  • Website
  • Events
  • Social Media
Radio Hamrah

Radio Hamrah

RadioHamrah is a Farsi speaking HD radio with outstanding entertaining and informative radio programs of which a great example would be Dr.Holakouee's radio program. RadioHamrah's programming strives to enrich and enlighten the global Persian community.

MBC 3 USA

MBC 3 USA

MBC3 USA is an Arabic Children’s channel that broadcasts foreign programs and cartoons dubbed into Arabic and also produces it’s own children programs, these programs include content from Nickelodeon and Disney suitable for kids & teenagers.

MBC Masr (Egypt)

MBC Masr (Egypt)

MBC Masr is known for its top Arab Drama’s specifically Egyptian Soap Opera’s, films, productions and programs such as Arab Idol, The Voice & Selsal Al Dam.

Pan Armenian

Pan Armenian

Pan Armenian’s strength is in the quality and diversity of their contents and television shows. It is aired in the U.S targeting the Armenian community resided here.

Zee Network

Zee Network

Zee Network is the leading Indian entertainment company in the MENA region as well as Europe and the U.S. It has fulfilled the need for Indian entertainment overseas with having over 500 million dedicated viewers around the world. Zee Tv’s unique content such as their Hindi series and Bollywood movies have created a demand for not only Indians but also other nationalities with similar interests and cultures.