Today business is driven by a vigorous approach on how to promote business. A great part of business promotion is played by media planning. It is the process of strategically choosing the media platforms in a position to place an advertisement online over a period of time in order to achieve an advertiser’s campaign goal and attract consumers to participate.
Analyzing the Audience
Realize what type of audience you want to target and how to reach them. Decide the time frame period you want to get your advertisement displayed i.e. for a week or month. As consumer behavior varies by demographic and planners so you have to decide on an effective campaign.
Cost of the marketplace
First, divide the total cost of advertising and get the total cost of the outlet. Find the percentage of your campaign devoted to advertising in newspapers and magazines and then measure the cost. Look for the types of buys, from display to search, and beyond while planning the medium which will be most effective.
Selection of medium
Based on your product and the targeted customer, select the media outlet that reaches your customer. For instance, the advertising of BMW cars on TV channels like star plus, and Sony TV will not attract attention like the CNBC channel.
Step-by-step, we build a digital marketing solution for your business which helps you to meet your goals.
Start with a solid FOUNDATION
- Correct and Protect Digital Listings
- Generate and Manage Reviews
- Download the case study
Build your online PRESENCE
- Establish Mobile-Friendly Website
- Engage in Social Media Marketing
Drive highly targeted LEADS
- Drive More Traffic
- Promote Your Local Brand
- Increase Search Ranking