Sadaf Foods

Sadaf brings you the best tasting Mediterranean & Middle Eastern Products

Challenges

Sadaf Foods, being amongst the top middle-eastern and Mediterranean authentic food brands nationally and internationally, lacked the required exposure in the Arabic Market. Although Sadaf Foods quality is top-notch and their brand values are very similar to the Arabic Market. Yet, they were not able to create a connection to that target market.

Creative Strategy

The key concept that we used in designing Sadaf Foods Arabic campaign was "Relevance". The idea of connecting the audience directly to the brand through our creative ideas and the brands values. Sadaf Foods successful Arabic campaign was aired on MBC USA, MBC Drama & MTV Lebanon. The campaign's goal was for Sadaf Foods to become a part of the Arabic audiences day to day living experience.