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SADAF FOOD
Since 1982
SADAF FOODS
The best tasting
Arabic Campaign
Buying in the Arab Market
Challenges
Sadaf Foods, being amongst the top middle-eastern and Mediterranean authentic food brands nationally and internationally, lacked the required exposure in the Arabic Market. Although Sadaf Foods quality is top-notch and their brand values are very similar to the Arabic Market. Yet, they were not able to create a connection to that target market.
Video Advertising
On TV & Social Media
Creative Strategy
The key concept that we used in designing Sadaf Foods Arabic campaign was "Relevance". The idea of connecting the audience directly to the brand through our creative ideas and the brands values. Sadaf Foods successful Arabic campaign was aired on MBC USA, MBC Drama & MTV Lebanon. The campaign's goal was for Sadaf Foods to become a part of the Arabic audiences day to day living experience.
