Shangri-La

Voted #1 Casino in Georgia

Creative Strategy

With the steady increase of Iranian Tourists in Tbilisi Georgia, and the large variety of land based and online casinos, it was necessary for Shangri La Casinos to make a statement in the Iranian Market emphasizing on their values and what makes them different from the many other casinos in the same area. Accordingly, we designed a campaign for Shangri La Casino’s targeting Iranians in Iran and surrounding countries. By broadcasting the campaign on different Radio Javan Platforms such as the application, website & RJ TV. We were able to directly reach our clients target audience through Geo-targeting and TV advertisements. The exposure obtained from advertising the campaign on Radio Javan drove an immense traffic to Shangri La Casino in Tbilisi Georgia making it the most credible Casino in Tbilisi Georgia amongst Iranians.